Hivemanager.io vs. Mindbody
Mindbody is the biggest name in wellness software. It's also priced for enterprise fitness studios — not massage clinics. Here's the breakdown.
Built for massage clinics. Transparent pricing. No contracts, no sales calls, no lock-in. Everything you need to run your practice at $35/month.
- $35/month — price is on the website
- SOAP notes built for massage therapy
- Month-to-month, cancel anytime
- Set up in under 10 minutes
The market leader in fitness and wellness software. Built for large gyms, studios, and spa chains. Feature-heavy, expensive, and complex for a massage clinic's needs.
- Starts at $129–$269+/month (no public pricing)
- No SOAP notes — designed for fitness, not therapy
- Annual contracts reported
- Steep setup and learning curve
Feature comparison
| Feature | Hivemanager.io | Mindbody |
|---|---|---|
| Built specifically for massage clinics | ✓ | — |
| Transparent public pricing | ✓ | — |
| Online booking | ✓ | ✓ |
| SOAP notes | ✓ | — |
| Digital intake forms | ✓ | ✓ |
| Automated SMS & email reminders | ✓ | ✓ |
| Deposits & no-show protection | ✓ | ✓ |
| Gift certificates | ✓ | ✓ |
| Packages & series | ✓ | ✓ |
| Multi-provider scheduling | ✓ | ✓ |
| Client records | ✓ | ✓ |
| No long-term contracts | ✓ | — |
| Consumer marketplace / app | — | ✓ |
| Fitness & class management | — | ✓ |
Pricing
Solo plan, all features included. No contracts. No sales call. Price is right here — what you see is what you pay.
Three tiers — Starter ($99–$139), Accelerate ($259–$289), Ultimate ($499–$699) — priced per location, not per practitioner. Starter is underpowered for real clinic operations. Most clinics land on Accelerate as the practical minimum. Annual contracts are common.
What you'd actually pay
Mindbody prices in USD per location. Hivemanager.io prices in CAD. Mindbody totals include estimated fees; add-ons (branded app, SMS overages, premium support) not included.
| Scenario | Hivemanager.io (CAD) | Mindbody (USD) |
|---|---|---|
| Solo therapist 1 RMT, ~80–120 appointments/month | $35/mo All features included | $150–$250/mo Starter + payment processing + fees |
| 3-therapist clinic ~300–450 appointments/month | $65/mo $35 base + 2 × $15 | $400–$700/mo Accelerate plan + processing + add-ons |
| 8-therapist, 2 locations ~1,000+ appointments/month | $140/mo $35 base + 7 × $15 | $1,500–$2,500+/mo Ultimate × 2 locations + processing + add-ons |
Mindbody branded app, SMS campaign tools, and premium onboarding are separate charges not reflected above. Some users report paying over $1,000 CAD/month before premium add-ons.
Why massage therapists don't stay on Mindbody
The price tag is hard to justify
Mindbody's Starter plan runs $99–$139/month, but most massage clinics end up on Accelerate ($259–$289/month) to get the automation, texting, and reporting they actually need. Add payment processing, SMS overages, and optional add-ons and a solo therapist can easily spend $150–$250/month. A 3-therapist clinic: $400–$700/month.
Pricing requires a sales call
Mindbody doesn't publish its pricing publicly. You contact sales, go through a demo, and get quoted. That process exists to upsell. Hivemanager.io's pricing is on the website — no call required.
Built for gyms and fitness studios
Mindbody's core product is designed around class schedules, membership management, and fitness studio operations. Massage therapists end up navigating a platform built for a fundamentally different kind of business.
Contracts and switching costs
Mindbody is known for locking customers into annual contracts. Users report difficulty canceling and frustration with the sales and support process. Hivemanager.io is month-to-month — no contracts, no lock-in.
The honest truth about Mindbody for massage
Mindbody is the dominant platform for large fitness studios, gym chains, and multi-location spa operations. If you're running a 20-location wellness chain with class schedules, memberships, and a consumer app presence, Mindbody was built for you.
For a massage clinic — solo, multi-therapist, or multi-location — the cost-to-value ratio doesn't work. You're paying enterprise pricing for a platform designed around fitness operations, without the SOAP notes, massage-specific intake workflows, or the simplicity that a therapy practice actually needs.
Hivemanager.io starts at $35/month, publishes its pricing, requires no sales call, and was built specifically for massage. It's not a smaller version of Mindbody — it's a different tool for a different kind of business.
For a longer read on what this means for your clinic, see Hivemanager.io vs. Mindbody: What Massage Clinics Should Know
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